Corporate CEOs are tasked with the monumental challenge of driving growth (and returning shareholder value), while overseeing operational excellence, fiscal responsibility, human capital development and much more.
Great leaders know that results come from focusing on the right priorities - those areas that truly impact company performance. Too often however, the sheer volume of responsibilities, day-to-day tasks, and seemingly urgent issues serve as a distraction and take focus and energy away from the core areas that truly impact growth.
Their work is based on the Net Promoter System which gauges a customer's likelihood of recommending the business/product/service to others on scale of 1-10. According to research by Bain & Company “On average, an industry’s NPS leader outgrew its competitors by a factor greater than two times.”
That said, a high NPS is score in and of itself is not enough to indicate a company’s ability to grow. All of the above barriers and risks to growth must be mitigated or the opportunity presented by a loyal customer base will be squandered.
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