About Us
Built by Operators. Designed for Builders.
Our Mission
Growth Engine Labs helps B2B technology companies navigate the shift to AI-first buying and AI-enabled go-to-market.
We work across both sides of growth: helping companies get discovered and recommended in AI-driven search, while building leaner, smarter GTM systems inside the business.
We combine executive-level strategy with hands-on execution across positioning, demand generation, AI search visibility, automation, RevOps, and GTM transformation.
Meet the Team
Chris Bechtel
Founder & Managing Partner
Fractional CMO | Growth Strategist | AI OperatorChris Bechtel is a B2B SaaS, AI, and technology marketing executive with more than 20 years of experience building growth engines across AI, cybersecurity, fintech, conversational AI, and enterprise software.
He has led marketing and growth at companies including Andesite.ai, Interface.ai, Comm100, Inbenta, boost.ai, and Annex Cloud, and has advised more than 500 founders through Techstars and other startup programs.
Chris founded Growth Engine Labs and created the Growth Engine Method (GEM), a practical framework for diagnosing GTM problems, prioritizing high-ROI opportunities, and modernizing growth with AI.
Core Expertise:
- AI Search Visibility / AEO / GEO
- GTM strategy and positioning
- Demand generation and ABM
- AI-enabled GTM workflows
- Revenue marketing and RevOps alignment
- Fractional CMO leadership
Jolon Bankey
Product & Automation Advisor
Fractional Product Manager | UX Optimizer | Automation Architect
Jolon helps companies design high-converting user experiences, unlock growth with smart product strategy, and deploy AI-powered systems that streamline operations. With 15+ years leading product and design teams, he’s helped ship features used by millions at MLB, Warner Bros, and Univision.
Core Expertise:
- UX & funnel optimization
- Jobs-to-be-done research & MVP planning
- Feature design & roadmap execution
- No-code + AI workflow architecture (n8n, Make, Zapier)
- Internal tools & lead flow automation
Also:
- Expert in CRO, GTM analytics, and B2B onboarding design
- Trusted advisor to mission-driven founders and digital studios
- Specializes in converting user insights into working products—fast
Why Work With Us
- Operators, not career consultants
- Deep experience in B2B SaaS, AI, and enterprise technology
- Strategy connected directly to pipeline and revenue outcomes
- Proprietary frameworks and tooling, including GEM and AI Visibility Lab
- Flexible engagement models: audit, sprint, fractional leadership
Our Approach
- Every engagement we take on starts with a simple question: “Where is the highest-leverage growth constraint — and what is the smartest way to fix it?”
- We use GEM to diagnose the problem, quantify the opportunity, redesign the system, and measure the outcome.
- We don’t do guesswork. We don’t do bloated strategy decks.
- We do what works—and we ship it fast.
