Buy GEM and Training

Get GEM: The Growth Engine Method
Leverage the Framework Designed to Deliver Traction for Your Startup
Based on 1,000's of Startup Growth Stories and Best Practices
We've analyzed thousands of startup traction stories from the past decade so you don't have to. Here’s what we discovered:
The Most Common Reasons Startups Generate Traction
Product-Market Fit
Data-Driven Decision Making
Customer-Centric Approach
Top Traction Generators
Scalable Inbound Marketing Strategies
Strategic Partnerships
Smart Use of Technology, AI, and Automation
Agile Marketing and High-Tempo Testing

But there's a hidden secret... to help you get an edge - and it's called GEM - the Growth Engine Method.
Highlights of the Growth Engine Method (GEM)
Unlock hidden growth levers in your data

1
Assess &
Reveal
Measurable opportunities
2
Strategize & Formulate
Hyphotheses for growth
3
Plan &
Execute
High-tempo testing
4
Measure &
Adapt
Performance and results
Get GEM Now
Get the framework + training + automatic membership into our monthly Mastermind.
Buy now
GEM Framework Bundle
$497.00
Buy now
Block of Calls
$875.00 - $1,750.00
Buy now
GEM Training
$2,750.00 - $4,750.00
What Founders Say about GEM
The proven framework for unlocking growth and driving traction for your startup

"GEM allowed us to accelerate growth and drive traction faster than we ever thought possible. We are now miles ahead of where we were before we started working with Chris."
Jonny McCoy, Founder and CEO, WhiteFlag App
"Growth Engine Labs is an incredible partner. They have a remarkable ability to co-create business development strategies that deliver real business value."
Chris Coulter | President, GlobeScan
"We brought Growth Engine Labs in to help us build a network of distribution and strategic partners for our software company. They are great to work with, and dedicated to clients' success."
Mark Evans, Technology-Focused GM and Marketer; Angel Investor
Chris from Growth Engine Labs brings a comprehensive view of growth levers and strategies and practical experience developing and executing creative marketing programs. He also brings a lean startup mentality and understands how to make the most of limited resources.
David Gerken | COO, AnyMeeting
FAQs
Answers to common questions about GEM
What is GEM?
GEM is short for the Growth Engine Framework, a proprietary growth methodology and framework developed by Chris Bechtel and Growth Engine Labs after analyzing more than 1,000 startup growth stories. The framework provides a set of materials and a methodology for managing and uncovering growth opportunitiues hidden in your data. Use the framework to apply rigor and ruthless efficiency to methodically uncover growth opporunities - what the framework refers to as "GEMs".
What's included in the GEM Framework and Materials?
The GEM Materials Bundle - available for download - includes the complete GEM Guide, a 50 page overview of the framework with instructions and links to bonus materials including the Market Segments Prioritization Worksheet, the ICP Worksheet, the Growth Experiments Worksheet and the complete GEM 2.0 Growth Framework Workbook and KPIs. Get the tools used to drive growth and traction to cross $1MM, $10MM, amd $100MM in annual revenue.
Is GEM Training Neccessary?
No, the framework is self-contained and includes detailed explanations for how to apply it. The real value in training and 1:1 call blocks comes from the experience our team can bring to help you prioritize and the accountability to stay focused and maintain the consisent rigor necessary to uncover real growth drivers.
Get GEM
Access the framework + bonus materials + membership to our Monthly Mastermind.
DOWNLOAD NOW